Something's Off Book

The Virgil Abloh x Nike ICONS "The Ten" Something's Off Book is a visual and conceptual exploration of Abloh's groundbreaking collaboration with Nike, known as "The Ten." Released on January 22, 2021, this book delves into the creative process behind reimagining ten of Nike's most iconic sneakers, including the Air Jordan 1, Air Max 90, and Air Presto. Through a combination of prototype documentation, original text messages between Abloh and Nike designers, and archival materials, the book offers an unprecedented behind-the-scenes look at the fusion of fashion, design, and sneaker culture.